Louis Vuitton

The history behind the brand.

Ever looked at high street designer brands like louis vuitton and thought that expensive fashionable brand and ever thought who is the designer behind these products, or perhaps you looked at the name Louis Vuitton and perhaps thought who is this Louis Vuitton and how did her enter the fashion industery.

according to rich diamonds.com he was a skilled french fashion designer and craftsmen which he established his brand in Paris 1854. Now his brand similar to Gucci and Chanel sell leather goods handbags, purses, belts, shoes, jewelry, watches, fragrance/perfume products.

Early days as a craftsman.

The early years of Louis Vuitton began in an age when steam, boat and horse-drawn carriage were the main methods of travel. Vuitton’s skilled craftsmanship in trunk making saw him create groundbreaking flat-topped stackable cases that were both waterproof and light as a feather.

It was in 1987 that Louis Vuitton merged with Champagne and cognac brands Moet et Chandon and Hennessy. Together they created the parent conglomerate, LVMH. The deal was worth over £3 million and since then many more luxury brands have joined the group. The conglomerate took the Maison to stratospheric heights. From emblematic handbags to cutting edge ready-to-wear and collaborations with Takeshi Murakami to Marc Jacobs becoming Creative Director, the nineties onwards saw Louis Vuitton establish itself as a leading ‘fashion’ house. Alongside clothing, bags and luggage, in the 2000s came Louis Vuitton jewellery, sunglasses, shoes and perfumes, all of which reflect the company’s extraordinary heritage and love of travel and design. Among Louis Vuitton’s most iconic handbags is the Neverfull tote which was introduced in 2007 and is cleverly designed to hold up to 200 pounds of weight. One of the most recognised bags in the world, the Neverfull is both a stylish city bag and a sophisticated travel tote.

Collaborations with other designers

1997 saw American fashion designer Marc Jacobs come on board as Creative Director. It was under his influence that Louis Vuitton entered ready-to-wear and Jacobs transformed the brand from a high profile luggage label into a high fashion empire. He also launched Vuitton’s first jewellery range, based on a collection of charms.

Fast becoming an iconic brand noted for exceptional craftsmanship and outstanding designs, Louis Vuitton caught the eye of Gabrielle Coco Chanel, who commissioned a bespoke handbag in 1925. In the thirties she allowed the bag to be mass-produced, thus beginning Louis Vuitton’s foray into smaller luxury leather goods. Today, that bag is known as the Alma. Other iconic handbag designs that have stood the test of time include the 1930s legendary Keepall, the Audrey Hepburn requested Speedy 25, the 1932 Noé bucket bag and the 1966 cylindrical Papillon.

The 2000s Introduced Both Fine & High Jewellery

2004 saw a fluid movement into fine jewellery and in 2009 a further move into high jewellery. At present Francesca Amfitheatrof is the brand’s Artistic Director of jewellery and watches. It was in 2009 that the brand patented two petal diamond cuts that are exclusive to Louis Vuitton and represent its signature monogram. Louis Vuitton jewellery is awash with legendary motifs which can be found in their much-celebrated collections as well as in the rare and extraordinary coloured gemstones of their annual high jewellery designs. The fine jewellery Lockit collection features the brand’s famous padlocks, seamlessly blending pink jadeite with pink gold and white diamonds with white gold. The fine jewellery Sun and Star collection embellishes graceful pieces with diamonds and pearls and is delicately inspired by the brand’s famous logos. From motif charm bracelets and necklaces to monogram rings influenced by the Maison’s leather goods collections, Louis Vuitton jewellery cleverly fuses an extraordinary heritage with a contemporary twist. As covetable as the brand’s handbags, its jewels are both distinctive and timeless.

For more information on Louis vuitton please visit

https://wwd.com/feature/louis-vuitton-history-1235926365/

https://madisonavenuecouture.com/blogs/news/the-history-of-louis-vuitton?srsltid=AfmBOop838y9nWqGueiuaEjToBLYMD45e0sZyrt6iqSyA5tBc1FQf4SG