Gucci

The history of the famous fashion brand and who was the designer what was there motive.

The name comes from Guccio Gucci who first founded the brand in 1921 which first started as leather brand and luggage atelier. This began expanding by Gucci’s sons which is why now it is a famous retail brand worldwide and still popular among high class society.

According to Britannica.com it mentions that Gucci worked for the Frazer brand where he learned a lot more working with leather which later we can see in his designs, especially the gucci bags.

As mentioned at the beginning of opening the first Gucci store the main an first focus was on leather goods.

Guccio Guccio passed away in 1953, and shortly after – the same year – his son Aldo introduced the Gucci Horsebit loafers.

60s Gucci Logos

After his father’s death in 1953, Aldo Gucci introduced somewhere in the 60s the iconic “double G” logo which the House is well known for today. Aldo used his father’s initials to pay him homage and honor the family legacy. According to him, the design with the interlocking “double G” motif was meant to represent the links of a bracelet and become synonymous with luxury.

Over the years, this Gucci logo has undergone multiple variations but never changed its main “double G” motif. For example, in 1971 the knight returned to the logo. Also, it saw a refresh in the font, which was serif. 

Did you know after the passing of Guccio Gucci passed away in 1953 his eldest son was left in charge of the business which her took the Gucci stores around the world, Paris, London, Berlin, Tokyo.

During the 1980s Gucci’s grandchildren who worked within the Gucci depratment fought for the power and legacy.

When Rodolfo passed away in 1983 he left his share of the company to his son Maurizio. However, being left in control with the most shares of the fashion house did not end well for the family. Faced with personal debt, Maurizio Gucci was forced out of the company by Investcorp, which gave the brand a fresh boost of life. Dawn Mello was hired as the new creative director. The once family-owned empire was left in the hands of others for the first time in the history of Gucci since 1921.

It seems very interesting to learn the history of art, culture and fashion about each esigner and who where these people how the legacy continues. Read more last week i have been absent from my website but from tomorrow we be delving into another amazing fashion designer that legacy continues worldwide popularity.